You must understand the process of handling the unsubscribe emails, and it is way more different from how it is shown. Never make your email complicated and letting your audience unsubscribe it.
Start making your email look simple for people who are saying bye to your marketing campaigns.
If the subscribers are not finding the unsubscribe link, they might make your email Spam, and you will never reach them.
If your marketing campaigns are going into your subscribers’ spam folder, then it’s high time that you start looking into the unsubscribe process.
Understand why they are going to unsubscribe emails and then use the below practices to stop them.
How to design your unsubscribe emails?
ACKNOWLEDGE THEM YOUR IMPORTANCE
Always put a navigation key into your email to make them find ease in updating email preferences. If you want your email to reach every audience, use modern fonts and graphics subtly, letting them know why they should not unsubscribe from the email newsletter.
This method is worthy enough to explain all the salient features to your subscribers and make them realize how important they are.
ADD AN EMOTIONAL TOUCH
Hitting the emotional areas of your audience will never let them go away from you. Always try to show them how bad you feel in their absence and encourage them to Re-join.
LAUGHTER IS THE BEST WAY TO BOND
If you are making your subscribers happy and laugh, then they will never think to leave you. Always put humour into your ads and try to make them funny and entertaining.
Put some benefits for them, and this will make them have a second thought on their decision. Put them a choice which will keep them or remove them.
BE TO THE POINT
Make a unique email with great designs. Make a unique unsubscribe email where you can choose your subscribers in deciding their plan of action. Try to give ease to your customers by displaying the unsubscribe message at the top of your email.
You can avoid giving them an offer and give them a choice and might get safe from unsubscribing.
INFLUENCE THEM TO FOLLOW YOU ON SOCIAL MEDIA
Don’t stop when you lose any of your subscribers. Rather than sending a sorry email to your subscribers when they unsubscribe to email, you can give a confirmation email to them.
This confirmation mail will have all the relevant links that will take them to your company’s social media pages. They can maintain the relationship with your subscribers by connecting them to your social media platforms.
By this, they might not receive any email newsletters from you but can touch through social sites.
BE PLAYFUL AND PRECISE
Use some playful and precise tone to reach the subscriber’s mind and stop unsubscribe emails. You can put some short and playful messages and cartoon characters into unsubscribing emails.
Avoid putting emotional and melodramatic words and try to make them realize how much you miss if they unsubscribe emails and offer them some benefits they will be getting in the future.
GIVE LEVERAGE TO CHOOSE WHAT’S BETTER FOR THEM
Please use some robotic figures and talk with some mindful humor. Send one email per month, and they will never unsubscribe emails. Give your subscribers that ease to take up the decision and not force them to stay.
BEST PRACTICES for Unsubscribe Emails Campaigns:
- Try to get feedback from your subscribers
- Design unsubscribe email simple and relevant
- Please show them your expectations
- Please give them a choice to re-join or re-subscribe
- Never leave your subscribers and try to stay connected with them through social media platforms
- Design a well-crafted unsubscribe landing page
- Don’t ever try to burn your bridges
Remember that if someone wants to unsubscribe emails, it is never the end of it. Try to get them back and make the best ways to connect back.
Influence them and change their mind or at least make their goodbye into a memorable one. Show them why it is important for them to get your emails.
First, try to understand why they are going to unsubscribe your emails and then use the above practices to stop them from doing and be connected with them forever.