You should know that there are situations whenare not supporting all types of content we see on the web. Basically, web browsers show the scripts, animations, and complex navigation menus, but your email inbox is not designed to handle this type of content.
Let us discuss the content types that have to be avoided in your email and what content is to be used.
[We will] continue to use Word for creating email messages because we believe it’s the best email authoring experience around.– The Outlook Team
HTML Emails vs Web HTML
Use With More Attention
You can try using elements like background images and custom fonts in your HTML Emails. But you should know that all email clients do not support these elements. So, it is advisable that you firstand then start sending your emails to your subscribers.
There are some HTMLwhere you can put animated GIFs. But there is a way you can put GIFs into your campaigns by directly using Giphy.
Suppose you have added GIF directly into your email platform, then try to edit your animated content.platforms will have a photo editor, which will help you make the image file changes, which will not let your image break.
Email Platform will have background images in the preheader, header, body, column, and footer sections. It is better to use a custom HTML email template to add a background image. There might be some issues in rending at the client’s devices, so it is better toand check before sending it.
Email platform will help you in using standard fonts and some selected custom web fonts. If your HTML email is not supporting any of the web fonts, you can shift to standard fonts.
Most of your audience will open your HTML email on their mobile devices or desktop preview mode. So, the email viewing panes are narrow and will create a situation when your email message might cut if it goes beyond 600-800px.
“Code is read more than it is written” 🤓― Daniel Roy Greenfeld, Audrey Roy Greenfeld
Avoid Using Certain Elements
The below points are the elements that are blocked in your HTML.
An <iframe> (inline frame) is an HTML element put content from one website to any other website. Basically, Iframe Elements are used to put advertisements, videos, or audio into other websites. This Iframe contains scripts that build chances of blocking the email.
You can easily flash displays animation and graphics on websites, but your HTML emails can block it.
From the above details, you can say that the web browser is much more effective than HTML emails.
But if you are using any email platforms, then it is a plus point for you.
Start avoiding the points stated above for HTMLand use GIFs or graphics to make them interactive and attractive!