Research says that about 4 billion email users are present globally, and it is estimated that the number will go up to 5.5 billion in the coming years. Moreover, it is also found that around 300 billion emails are sent and received regularly, which makes the email subject line a crucial element to look at.
Some marketers believe that email marketing has become outdated when we try to communicate with our customers. But the fact says that around 80% of SMBs still use email marketing to acquire customers.
All these show how important email marketing can be for your campaigns. So, we will give you guidelines on the email subject line to make your business more effective.
Build Email Subject Line that Converts
Use Action-Oriented Verbs
Always try to use action-oriented verbs as they create an animated sentence in a physical or mental state. Action-oriented verbs will help draw a vivid picture in the minds of the customer and easily attract their interest.
Using “lead a meeting” has become more overuse and abuse, which makes it ineffective. Instead, you can “chaired the meeting,” which will bring more personality and remove boredom.
If you can influence your audience with your email subject line, they won’t be clicking on your email. Every email subject line should be designed to bring curiosity to the customer, and they are bound to click to link to read more.
Start understanding your customer and what are their interest. This will help you design your email subject line, and you can drive your customers through your messages. Your email subject line should not be way far from the context of the message.
Conciseness is Best
People don’t like to read long paragraphs in the first place, and if you are making a lengthy email subject line, then they will surely ignore it. Try to make your email subject line short, simple and readable. This will bring interest, and they won’t run away from emails.
Currently, companies are avoiding long messages as no one has the time and patience to sit and read. In this busy world, your message has to be short and attractive.
Bring a sense of importance
If you have sent an email and your email subject line is not showing any important element, then the chances of avoiding it are too high. Hence, always focus on your email subject line and make it unique and important.
Every email subject line has its own value. If you are making it important and not giving anything valuable, your customers might be not opening your emails in the future.
Put exciting offers
If you are giving them lengthy emails and not providing any offers, then they hardly open it. Put details about your exciting offers in the email subject line and make them open the emails. Offers plays a vital role in bringing customers attentions.
Currently, most companies are using this strategy, and they are successfully acquiring customers to avail their services or products. Always try to make a win-win situation where the company and the customer get something in return.
Humour & Pun Intended
Always be cautious while picking up words for humour email subject line. Taking some wrong humour can hit you back, but if chosen right then, it is the best way to attract customer’s attention. Take proper attention while suing puns and gimmicks in your email subject line.
Bring those humour that doesn’t show any discrimination and universally accepted. Your prime focus will be to bring a smile and make them open the email.
Make it original
Desperate can make you do things which is harmful to any business. If you are desperate, then you might write those things in our email subject line, which is not true, and this will make you lose your brand value and goodwill.
It is better and effective that you be original in front of your customers and show what you actually have rather than showing what you don’t have. People hate fake promises and commitments.
Make them Special
It not just the product or the service you are selling, but you are making them experience your client-service. If you are not making them feel special with your email subject line, they might get annoyed and not open your emails.
Make them feel at ease and special with your email subject line and build a long-lasting relationship with your clients.
Start using numbers in your email subject line as they bring more audience attention to your communication. By numbers, your customers will think that you are giving them facts and information, which will make your email subject line into an effective line.
Many businesses are not using this opportunity, or they do not know how effective it is. So, it’s better that you grab this opportunity and expand your customer list.
With automation and the internet, customers want more from their brands and companies. They prefer to receive emails in the most personalized form as this will make them believe that the brand has a special interest in them and really care about them.
Personalizing should not be done with the subject line, but it has to be the entire email. Make them feel special and show your value towards them. Customers also prefer to get suggestions and recommendations from you, so don’t avoid these.
It is an art when you write an email and email subject line with proper guidance and practice. Start setting up parameters for your email subject line and make it effective and simple. There are various moral values and ethical aspects which has to be followed while making any marketing strategies.
The above guidelines will help you to make an awesome email subject line. If you need expert opinion or help, then connect with Optimite.