The best way for reaching and engaging your audience is through email marketing.
In reality, email marketing is so important that we suggest that most companies develop an implementation strategy by 2021.
We’ll go over the top reasons why your company should build an email marketing plan and start implementing campaigns right away.
The Advantages of Email Marketing for Your Business
As professionals, individuals, and yes, even customers, we rely heavily on email.
Consider this: how many people do you meet who do not have an email address? You’re likely to be able to count these people on one side.
As of 2019, it is found that more than half of the world’s population uses email. According to Pew Research, 92 per cent of adults in the United States use email. And on a typical day, 61 per cent of these email users search and send emails.
This provides a fantastic opportunity for companies of all types to meet their target market, regardless of their demographic.
Businesses will expand their scope and exposure by incorporating email marketing into their digital marketing strategy. It is vital to engage and turn further leads on a regular basis. Not only does email marketing provide you with the opportunity to meet a vast number of people.
Email marketing helps you to personalize your messages and adapt them to the behavior of your customers. You may also segment the audiences to ensure that the most relevant leads receive the most relevant information at the most appropriate times.
5 Reasons You Need Email Marketing by 2021
By 2021, we’ve compiled a list of compelling reasons why your company should begin using email marketing to meet and engage your target customers:
Email marketing is cost-effective
One thing will never change in the digital marketing world, no matter what new approaches or techniques emerge in the coming years.
Companies must devise strategies that allow them to optimise their marketing expenditure while also meeting their overall objectives.
Email Marketing is cost-effective digital marketing methods for reaching and engaging the target audience.
With all the fees involved, traditional marketing strategies like TV or print advertising, as well as direct mail, can become very expensive.
Email marketing, on the other hand, has a very low-cost structure. You will need to hire support to build email material, depending on your in-house resources.
Additionally, most companies pay for email marketing automation services, making successful email marketing more affordable.
Email marketing is an excellent digital marketing strategy for companies with limited resources. This is due to the low cost of launching and maintaining email marketing campaigns.
Reach more mobile customers with email marketing
When it comes to the value of email marketing, mobile marketing cannot be overlooked. The number of people who use mobile devices on a regular basis continues to rise.
The number of cell phone users worldwide is predicted to reach five billion in 2019. With this in mind, companies must find a better way to engage with mobile customers if they want to stay competitive.
Email marketing has proven to be a successful tool for helping companies to meet customers virtually. Also, engage those customers who are on their cell phones.
Your company would need to produce email content with a responsive interface to ensure that your messages are successful for mobile consumers. Make your subscribers choose between receiving HTML or visual emails.
Any photos or videos that you do use in your content should be small enough to load quickly and be viewed on a mobile device.
You can automate the email process
When it comes to the relevance of email marketing, email automation will continue to be a hot subject. Many aspects of digital marketing are impossible to automate.
Email marketing, on the other hand, lends itself well to automation. In reality, automating your emails will help your campaigns become more relevant and timely. You can ensure that this user receives an email shortly after abandoning their cart using email automation.
Serve as a reminder of what they left behind, as well as a request for assistance in completing their purchase. In this situation, email marketing automation transforms a lost opportunity into a chance to strengthen a partnership and close a deal.
You don’t have to wait for the right moment to send a message when you use automation; the automation system will do it for you. This will help in building your core business while allowing the majority of your team to focus on other critical tasks.
Personalize content for better response rates
Personalization is becoming increasingly important to customers as we move further into the digital age. Digital customers want more personalised marketing rather than being bombarded with commercials for the same goods like anyone else. As well as being personalised to their specific requirements and desires.
By the year 2021, hyper-personalization would be much more critical in digital marketing. Businesses can increase their campaign content’s relevancy by using triggers, mobile integration, and data obtained from other channels. Personalizing the messaging and content, you send to subscribers is simple with email marketing.
One important strategy for increasing the personalization of the messaging and content is segmentation. This is the method of categorising your subscriber list into classes based on shared characteristics.
You will ensure that your subscribers receive the types of content and offer they want by segmenting your lists. This improves relevancy, lowering unsubscribe rates and increasing conversion rates. In direct mail frequently do not allow for this level of personalization.
Make your email marketing interactive
Email interactiveness will grow in value as email marketing becomes more critical.
According to Marketing Land, by 2021: More immersive digital marketing can cater to and elicit a higher response rate from different target market segments.
Email marketing allows companies to deliver interactive content directly to customers’ inboxes.
And all of this comes at a fraction of the expense of other marketing strategies. You may have various forms of interactive content inside the body of the email.
Consumers are engaged by interactive content, which ranges from embedded video to email carousels. Often, they must be engaged before returning to your website to take action. Your company would not only be able to better attract the interest of your customers by producing more engaging email content.
Now that you understand the value of email marketing and how it can help your company expand, it’s time to start developing an implementation strategy.
If you want to have active email campaigns in place by 2021, you must act quickly.
Join our expert team of Optimite.