Every marketer wants to make their email marketing effective and create a “want” in the subscribers’ minds to receive emails from your company. It’s crucial to reach the correct audience at the right time with the right email to bring a positive result with the email list building tactics.
The more subscribers you get, the more leads you can generate, increasing your overall revenue and all these can be achieved by the best-proven email list building tactics.
Let’s have a closer look at the email list building and understand that it’s not just building a database of email addresses but a ticket to get potential leads.
Email list building is a systematic process of making readers subscribe to your email and get all the reader’s relevant data. It implies that you gradually develop your list by attracting readers from your emails, landing pages, and other subscription interfaces.
How can email list building will help your marketing Campaigns?
An email list building will help you access the individuals who want to connect with your Business. Moreover, it will also let us;
- Inform your audience
- Convert prospects
- Deliver updates
- Conduct surveys
- Deliver targeted messages
- Drive revenue
We can say that email list building is a cost-efficient and effective marketing strategy to boost your Business.
What are the 9 best practices for email list building?
- Design a simple signup page
- Give value to the customer
- Build a hyper-personalized email
- Write Call-to-Action statements
- Permit to opt-in and opt-out
- Give way for your readers with content upgrades
- Check and confirm the Subscription
- Show testimonials and numbers
- Put some conversational marketing
How to grow my email list building from scratch?
Design a simple signup page
Always try to build a simple signup strategy for the readers to subscribe. Nobody wants to read and fill in tedious and lengthy signup details rather than ask them for the necessary information.
Whenever you are at the designing stage, try to make it simple and more accurate. Don’t put excess pictures and colors; keep it simple.
Give value to the customer
It’s not that easy to get a customer to open a mail when thousands or more mails are pending. If they can’t see any value, they won’t open it. And if they know a spam mail, they will avoid swiping it out from their screen.
So, always give them information which they are looking for or will be needed in future.
Build a hyper-personalized email
Whenever you get a customer who has shared their email, don’t just sit or start your research; instead, revert a welcome mail to greet that customer. By personalization, you can quickly gain the trust of the customer.
Below are some tips to make a hyper-personalized email;
- Never write “Hello Subscribers”; instead, put their first name to welcome them.
- Make it a short and simple email.
- Check if your emails got opened or how much time the customer is spending or clicking on the link.
- Check for their location, build a sales or customer relationship, and give them relevant information.
Write a Call-to-Action statement
People won’t sign up unless you promote your blog or landing page. To bring more customers information, we have to make a call-to-action statement that will make the reader sign up faster and provide them with relevant information.
Permit to opt-in and opt-out
They will never sign up unless they know you or your purpose or what benefit they will get. If a customer is signing-up, make sure they know what they are enrolling and allow them to decline or back-out if required.
So, you can get this the right and best way wherein some countries have legal requirements.
Give way for your readers with content upgrades
If you are a blogger and your organization generates revenue from the blogs, it’s tough to maintain or get new subscribers.
If you are making long boring blogs where you are giving them all the information, it won’t bring subscribers.
So, what to do? Write a lovely blog, and when you get into the crucial information, try to hide it and let the subscribers make a subscription or signup to know more.
Check and confirm the Subscription
We all know that after making a subscription, all the readers will get a confirmation mail and if they are not reverting to that mail, it won’t count in the numbers of active subscribers, which is where the marketers have to work on that.
Since this confirmation mails are legal and necessary, marketers can remove or avoid them, and a reader gets a thousand such emails.
Hence, it’s up to the marketer how attractive he can make the email that can influence the readers to open and click on the confirmation.
Show testimonials and numbers
If you check some well-built sites or emails, you can find that the marketers put their active subscribers.
Testimonials are a great approach to make the readers feel confident and create his signup.
It also sounds excellent and looks like it will work for everyone but if you don’t have a double number figure, then never show it to the readers. Readers prefer double or more digit figures and no single to make their mind up for signup.
Put some conversational marketing
Chatbots are the best way to engage readers in signup and grow your mailing list. If you are going for the Pop-ups, you should start avoiding them as it’s annoying and distracting.
Go for the chatbots which are more attractive, innovative and non-intrusive. They will give you more engaging customers through their interactive nature.
For the last few years, marketers are trying to change their mailbox with advanced one-on-one communication channels like chatbots, social media platforms.
Still, it looks like the marketers are not updating from their old and traditional ways of communication.
If we dig deep into the successful businesses, we will find that they have given email list building their priority.
If you make an email list building, you are building a loyal customer that will bring credibility to any business and the work they perform. By creating personalized mail, you are positioning your Business in the minds of the readers.
You might not be successful in getting 1000000 people in one night, but this strategy will surely help you get it soon.
So, follow the right tips in the right way and get positive results in front of your eyes.
Need some more help on any email marketing strategies for your email list? Signup on Optimite and get more ROI from your email list builder.