Types of Positive Email Visuals You Should Add in Your 2021 Email Marketing Campaigns

As marketers, we’re always looking for new and innovative ways to reach our audience. It’s time you start putting your brain to create emails with more of a visual effect by adding email visuals!

Visual communication has become an essential part of the business. More and more companies are turning to visual content like infographics in order for people to engage with their brand on social media platforms. If you’re not already creating graphics or video clips amidst your other emails then now’s the perfect time to look into doing this!

This is especially true with email campaigns as more than half of people report deleting emails that don’t catch their eye immediately. 

So what does this mean? It’s time to start making our email marketing campaigns as visual as possible!

Why adding email visuals to your email campaigns is crucial?

Consumers are visual beings. We equate words with visuals and process them more efficiently than just text alone because we can see what you’re trying to say instead of having to interpret it from written language.

There is a high demand for visual marketing in the modern age, according to Venngage; 49% of marketers rate it as one of their most important strategies for a successful email campaign.

Consumers respond better when they receive an image because their brains associate the word “apple” for example, with a familiar image like that of an apple rather than simply reading about its features and benefits through plain text only so consumers understand your brand without any possible confusion which helps increase conversion rates along improving your email metrics!

So the bottom line is – Emails can be more engaging and effective when you use visuals. There are many kinds of visual elements that will help your emails stand out in the subscribers’ inboxes.

Different Types Of Email Visuals 


One of the most common uses of visual marketing is images. This type of visual is great for showing what your physical product looks like, by visually assisting subscribers to get a real-life idea.

Nobody wants to buy products they’ve never seen before. Visuals in emails are the best way to showcase your brand and product in an engaging manner without overwhelming customers with too much copy or information.

Did you know? As per a research by Brain Rules;

People are likely to remember only 10% of the information they hear, three days later.

This is very interesting because it shows that if images are used with the same information, users retained 65% of the information after three days.

Now let us explore different types of visual images on email marketing along with their email template examples for your reference.

Types of Visual Images
Email Visuals | Source: collection.optimite.net
Email Visuals | Source: collection.optimite.net
Email Visuals | Source: collection.optimite.net
3D Images
Email Visuals | Source: collection.optimite.net
Phantasmagoric Collage
Email Visuals | Source: automizy.com
Animated Illustrations
Email Visuals | collection.optimite.net
Animated 3D Images
Email Visuals | Source: collection.optimite.net


Video is a perfect way to get your message across without taking up too much space. It conveys crucial information in an easily digestible fashion.

Yup. Videos are having a moment, and it’s no wonder why they have been proven to boost open rates by 19%, click-through rates nearly 2x higher than other content formats at 65%. That’s insane!

Videos allow you to give your audience a hands-on, interactive experience. They also help you demonstrate how the product works and what it can do for them in an engaging way that’s easy to follow along with at home or on their mobile device. Just don’t forget to make sure the links are working before sending out your visual emails!

Email Visuals | Source: collection.optimite.net


Want to have your clients and subscribers engage more with you? You seriously need to consider sending them a GIF!

Who’s not into GIFs nowadays, people have started using GIPS instead of images wherever possible since they tend to increase interactiveness and responsiveness.

For email marketing campaigns, adding a GIF can create excitement and add some fun interaction that isn’t possible with just words and images.

The tone of your content can be impacted in a more friendly way when you use this type of visual.

Email Visuals | Source: mailbakery.com
Remember the following pointers while adding GIFS in your email marketing campaigns:
  • To avoid aggravating photosensitive epilepsy, never use GIFs that have flashing rates between 2 Hz and 55 Hz. 🤔
  • If you use GIFs in your email marketing campaign, make sure to include alt-text. This is very important for people with images blocked or those who are using an email client that does not support GIFs. 🤓
  • GIFs make emails fun, but like any other images on the internet, they should not be too large. They shouldn’t take up more than a couple of kilobytes of space so your email loads quickly. 📧

How do email visuals promote email marketing?

By triggering emotional connection 🧑‍🤝‍🧑

Visual content triggers emotional connections with audiences, which helps drive email marketing results and drive the emotional connection that’s needed for customer engagement.

Visual emails of all kinds can increase open rates dramatically when done correctly given their ability not only to reach an audience but also communicate meaning more effectively than written language alone which is why companies should use visual assets in email campaigns.

By catering to visual learners 👀

Visual content, such as infographics and videos, is a great way to boost email marketing analytics because it’s easier for people who learn visually and caters well to marketers who would like their audience understanding the message clearly in a few seconds.

By generating more click-throughs 📱

Visual content helps you generate more clicks through your emails which will lead to higher conversion rates and increased subscriber interaction overall. Using high-quality visual content that is relevant not only boosts revenue but also shows customers what kind of company you are beyond just words on a page!

By conveying the message in a better form 📰

Conveying a message in an effective form is what visual content does by conveying the message in a more creative and engaging way, we can say that this kind of communication style makes text-based messages much easier for readers to understand and retain than if presented through plain words alone.

“Quality over quantity—Emails may be cost-efficient but it’s no excuse to not produce quality content to give to a targeted audience.”

– Benjamin Murray


Visuals are a great way to increase engagement in your email marketing campaign. Whether it’s an animated GIF, video, visuals can help you drive action on your emails by making them more dynamic than the standard “text-only” format. 

If this sounds like something that would interest you but you don’t know where to get started with creating visual emails.

There are many different types of visual marketing, including infographics, videos, and photos that can be used in emails for both B2B or B2C companies. 

If this sounds like something you want assistance with, contact us.

Our team of experts at Optimite has years of experience helping business campaigns bring their brand vision to life through creative design! We would love to show you how our expertise can make the difference between mediocre results and achieving spectacular success!

At Optimite, we know that building a strong company doesn’t happen overnight. We’re here to be your support along the way, offering our products and services to help you on your journey.

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