4 Simple Steps To Create Email Development Process

After the pandemic, when everything is shifting towards a digital platform – the competition keeps getting bigger. And most email developers and marketers will agree that email marketing is one of the best ways to make a profit in 2021. That is why businesses need to try different strategies for their customers in this ever-changing world of commerce.

But, email development isn’t as easy as it seems. There’s a lot more than creating an email template and sending it out there.

It takes time, effort, creativity, and knowledge to develop an effective email development process. That will work in favor of your business and will connect with your audience in such a way they’ll want to engage with you.

Is It Essential To Create An Email Development Process?

An email design and development process can be a lifesaver for many businesses. It essentially allows creating campaigns with cohesive messages. It helps you stay on top of your inbox, prevents productivity loss due to long turnaround times. And avoids embarrassing mistakes that may damage customer relationships. 

This process will ensure the information sent through emails is accurate. And prevents malware from getting downloaded. It also improves customer experience by creating standardized templates. In which users can interact with their messages. And provides an identity to your emails so your customers know when they’re viewing content from you.

Without appropriate planning, some recipients may be feeling alienated or irrelevant. And with the help of your metrics, you’ll be able to easily identify gaps. Then make adjustments accordingly. So as not to lose customers with inconsistencies while boosting those who open them more often!

So it’s not only important but crucial to create a fool-proof email design and development process for your email marketing. 

Is It Essential To Create An Email Development Process?

Email Process | Source: Slideshare

4 Simple Steps To Create Email Design And Development Process

The process of creating a marketing email campaign does not have to be difficult if you follow the right steps. Try these helpful tips for an easy-to-follow guide that will show you how it’s done.

Step 1: Create Content

What is the secret to a great email marketing campaign? Email marketing content that actually works.

When it comes to getting your message across, nothing beats well-planned content.

Effective email marketing content requires careful consideration and strategic planning. While creating email content for your email development process – make sure to checklist the following details:

  • Study target audience & write specifically for them
  • The subject line is key – align it with your email body
  • Avoid too many words – keep it concise, direct, and to the point
  • Avoid paragraphs – use short sentences and bullet points 
  • Make it personalized – do not use formal language 
  • Keep it clear – use actionable language and make use of trigger words
  • Write in the second person
  • Focus on relevant content – more benefits fewer features
  • Attach multiple links 
  • Create a fool-proof CTA

What’s more important than anything else when writing email content is making sure your message grabs attention. And gets across as effectively as possible.

One way to make sure your emails are successful is by making them engaging and creative. After all, an uninteresting message might as well just be junk mail!

Step 2: Design 

Email design has transformed. Many email marketing service providers offer readymade templates. Or easy to create email builders wherein you choose templates and self-design through drag and drop options.

Still, be very professional and particular about this step as the visual structure can make or break the flow of your email. You can also check out some perfect examples from Optimite’s massive template collection. You can also contact them for email template development and HTML email development.

While designing your email campaign development process, keep in mind the following elements:

  • Know Your Ideal Widths – From 600px to 660px depending on the devices you target. 
  • Be Mobile-Friendly – Mobile devices account for up to 70% more email opens than a desktop. Stick to simple layouts that translate to other devices, readable fonts & font sizes, and design a single-column email with appropriate width size.
  • Use Safe Fonts – Stick to 1 or 2 standardized fonts.
  • CTA – Make it visually clear and large. Place it strategically!

Step 3: Code

In the not-so-distant past, businesses had to manage email coding manually. They needed coding skills and it’s not as easy as it sounds. But as technology evolves rapidly, so should our methods for managing marketing efforts online.

Email design and development tools have already become an essential part of any company’s digital arsenal. If you’re still using manual tools nowadays then your competitors will leap ahead at lightning speed!

If you’re still somehow stuck with email coding manually, keep these things in mind:

  • Use Tables & Margins
  • Encode Special Characters
  • Keep Email Size Within The Prescribed Size 
  • Take Advantage Of Tools
  • Use Images Carefully

Step 4: Test

If your content isn’t optimized then there’s little chance you’ll get through the filter unscathed. Sending emails that don’t show up as delivered can be embarrassing for your company’s image and affect its reputation.

Testing emails will help make data-driven decisions so mistakes aren’t made down the line. And unless you test your work, there’s no way to know how it will be received.

Creating an email is one thing and testing that on different devices to make sure it looks good, get the message conveyed correctly, rectify any errors-this process goes a long way in ensuring that you are sending out effective emails!

Email Testing | Source: woodpecker.co


Do you want to get recognized as someone who doesn’t know what they’re doing? Or would you rather do things systematically and with a plan so that everything goes smoothly? 

We all know that email is the most popular tool for communication in 2021. This means we need to make sure our emails are coming out consistently while still being uniquely tailored to each recipient!

That’s why it is so important that you create an email development process before going into production mode with your company and its marketing campaigns.

A clear and concise step-by-step guide to designing emails can help marketers create more effective campaigns, nurture leads into buyers, generate purchases repeatedly from current customers, and even measure ROI on their strategies. 

The world of email design is a vast one. But if you don’t want to go through the whole process or lack time thereof it’s possible to outsource your email design and development process. Yes! There are many marketing agencies in the market that offer these services. 

If you’re looking for a time-saving and cost-effective way to design, develop, or market your emails. But with the help of an experienced email marketing agency. Who can provide creativity as well as professionalism then Optimite is a perfect choice for email design and development.

It’s been 2 years since they have been doing emails and have surely become go-to experts for complex email solutions and other design & development services. They have countless email templates too if the email design and development process is not on your checklist.

At Optimite, we know that building a strong company doesn’t happen overnight. We’re here to be your support along the way, offering our products and services to help you on your journey.

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