Email Marketing VS Social Media Marketing – Which Is The Best for Your Business in 2021?

Every person has an email account. But not everyone who uses Social Media happens to open their emails daily and check. 

Email Marketing VS Social Media Marketing. Which one should a marketer focus on for their business?

In this article, we’ll dive into detail about how you can use these latest innovations for your business or organization.

You can use email marketing or social media marketing as a tool for instant communication with potential customers. Whichever seems to work for your desired goal. Never before has it been easier to reach your target demographic, and the best part is that you don’t even have to get off of your sofa!

Email Marketing

Email Marketing

Email Marketing | Source:

Email marketing is the oldest form of digital advertising. And it has proved to be one of the most effective ways for companies to engage with their customers. Whereas social media offers many excellent platforms.  These platforms can quickly spread information across a large audience to grow your customer base.

The marketing landscape has transformed dramatically in the last few decades. Email is one of the most effective digital channels for marketers to engage with customers and prospects alike at scale. As a result, many have asked whether it’s worth investing time into developing an email strategy that fits your business goals?

There are many reasons why businesses should be using a well-crafted, effective campaign of targeted emails. For instance, it is an excellent way for companies to build relationships with their current and potential customers. By communicating in ways that will enhance the customer experience or offer discounts on products they might want. 

Furthermore, email campaigns can increase awareness about your company’s brand. By reminding consumers when new items become available online. Or providing information about special events happening near where they live. So there is no need for people who feel like tourists visit websites offering coupons because everyone else does!

Social Media Marketing

Social Media Marketing | Source:

Social media marketing has been growing over time. This is because companies have finally started realizing how effective social media really is. For business purposes like brand recognition, branding awareness, and even conversion rates.  

One word of caution should be noted. However – Social Media Marketing costs more money than traditional ads. Because they require targeted posts instead of promotional banners. Which are cheaper per impression or cost-per-click. 

The billion-dollar industry has been around for about a decade and there’s no sign that it will disappear any time soon. In fact, the opposite might be true as more companies learn how to use this power effectively. 

To begin with, social media can serve as an effective marketing tool. This is because profiles have large amounts of followers who see posts on their feed every day (Facebook, Instagram, Twitter, etc). These individuals may then become interested in brands they had never heard of before. Due to what appears on their feeds daily or simply after seeing something new from one company that catches the eye. 

Email Marketing or Social Media Marketing?

Email Marketing or Social Media Marketing?

Email Marketing VS Social Media Marketing | Source:

The answer to this is tricky and subjective. It all depends on the company and its needs. But it can be a great way of reaching out to consumers in ways that traditional advertising cannot reach them with ease.

Email marketing is a tried and true method of generating revenue through customer outreach. Social media marketing has the potential to be more effective. This is due to its ability for virality, but it has yet to demonstrate an ROI (return on investment).

If you’re looking for a clear winner in terms of returns, email marketing is the way to go. 

But ROI is not the only main goal of marketing and running a business.

Email Marketing VS Social Media Marketing – Performance Comparison  (as per HubSpot, Campaign Monitor, Statista, LinkedIn)

  • Email marketing has the highest return on investment for small businesses. (Campaign Monitor, 2019)
  • Roughly 80% of marketers have reported an increase in email engagement over the past 12 months. 
  • In 2019, the number of global email users amounted to 3.9 billion. (Statista, 2019)
  •  The number of global email users is set to grow to 4.48 billion users by 2024. (Statista, 2019) 
  • From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness. (Campaign Monitor, 2019)
  • The paid channels with the highest ROI are Facebook and Google Search advertising. (HubSpot, 2020) 
  • Salespeople active on social media report 45% more sales opportunities. (LinkedIn, 2020) 
  • Social selling leaders are 51% more likely to reach quota. (LinkedIn, 2020)
  • 57% of organizations say they’re shifting to a hybrid sales model in 2021. (HubSpot, 2020) 

Email Marketing VS Social Media Marketing – User Preference

For a time, email marketing seemed to be the clear winner in direct-to-consumer communication. However, with recent changes such as spam filters and social media platforms like Snapchat.

These social media apps can’t accommodate advertisements or newsletters for companies of any size. The future is of social media advertising becomes uncertain, but there’s more scope as well. 

So the question remains which is the better way to do marketing? If you have a business, it would be wise that you figure out an answer to this question. Because both of these channels are not going away and will only continue to grow in their importance. 

For most companies, at least one or sometimes even two platforms can work wonders on your bottom line. But there’s never been just ONE platform that has dominated social media over another. Since each digital marketing strategy offers different benefits. It depends upon how much time and resources the company wants to commit with them accordingly.

Marketers have found that the most engaged audience is email-first people. These individuals are focused, task-oriented and perfect for finding deals or promotions on products. The issue with this strategy though is as mobile adoption has increased over time.

And these ‘email first’ people will be checking their emails then scrolling through social media afterward. This means you would want to stay active in both channels of marketing and grab as much audience as possible.

Email Marketing VS Social Media

Email Marketing VS Social Media Marketing | Source:


Email marketing is the oldest form of digital advertising. And it has been proven to be one of the most effective ways for companies to engage with their customers. Social media offers an excellent platform that can quickly spread information across a large audience in order to grow your customer base.

With Optimite, you’ll have access to unlimited email templates for any situation. They’re excellent at designing emails for top-notch eCommerce brands. Aiming to make email easy for anyone in the business world today – fast, simple & affordable. How it should be!

It’s tough to know what people are up to with so many platforms and engagement forms. But by 2021, this might change as virtual behavior has become more personalized. By adding different elements giving every person their own unique experience. So why not go for hybrid strategies that have the perfect balance between email marketing and social media marketing both? Contact us for more details.

At Optimite, we know that building a strong company doesn’t happen overnight. We’re here to be your support along the way, offering our products and services to help you on your journey.

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