Best Timings To Send Emails in 2021

There is a best time to send emails, just like there is a best time to contact customer service support. Emails should be sent at a time when the recipient is more likely to read them.

However, while the first one merely ensures that no time is spent waiting, the second has a direct link to the success of your email marketing.

We’re talking about open rates, click-through rates, and click-to-open rates. These performance-tracking tools will give you a lot of details on whether your EDM marketing is successful or whether it’s only draining your bank account.

When It Comes To Email Marketing, Timing Is All

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The reality is that everyone’s email inbox is clogged with meaningless messages. According to the findings of the 2000-workers-large survey, the average U.S. worker has about 199 unopened emails.

A large number of emails go unnoticed. When you factor in the widely held belief that messages at the top of the inbox are the most likely to be read, you have a clear idea of the chances of your email receiving a high opening rate.

This is where choosing the best email send-out time [and date] is crucial.

The sending schedule you want will also be determined by whether your company is listed as a B2C or B2B company.

That is, for both B2C and B2B firms, Tuesday and Wednesday have proven to be the best days for sending effective business emails. In contrast, according to 55 percent of B2B brands, Sunday is the least productive day.

Continue reading to find out when the best time is to submit an email marketing campaign to get the best response.

What Is The Best Time To Send Newsletters?

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People tend to receive emails during the day (late-night promotions, even if the content is excellent, cannot perform as well as expected).

Mondays, Saturdays, and Sundays are off-limits – the former is for preparing for the busy work week ahead, and the latter is for, well, relaxing until the busy work week ahead.

Tuesdays, Wednesdays, and Thursdays from 9 a.m. to 11 a.m. and 1-3 p.m. are the best days for all.

This is a broad generalization. If we dig deeper, we’ll discover that the best time to send newsletters is on a Thursday between 8 and 9 a.m. Emails sent during this time span have a 25% open rate.

For an email marketer, it’s not bad!

If you’re wondering when you shouldn’t submit your weekly newsletter, it’s between 8 and 10 a.m. on Tuesdays and Wednesdays. This will result in a less-than-favorable open rate of less than 5%.

What Is The Best Time To Send An Email Campaign?

Email blasts are considered to be much more erratic than over-the-counter newsletters, which are neatly crafted in advance.

They have advantages and disadvantages. They take less time to develop, but they require a specific schedule-related strategy to be effective.

The cycle between Monday and Friday is the most email-blast-friendly, as you can see from this graph. If your customers are busy on Saturday and Sunday, these days aren’t off the table either.

As it turns out, the most popular time for sending email blasts is between 10 and 12 a.m. Most people feel compelled to take a mid-afternoon break and check their inboxes at this stage.

Your opportunity to shine can be extended until 4 p.m., but after that, your chances of being heard start to dwindle.

Does this mean you can’t give your viewer those artsy promotional advertisements or posters about the next-week case for the rest of the day? Not at all.

If you know they’ll be opened and clicked on, you can always send them out as you like.

If you’re not sure, there’s always A/B checking, which will help you better understand your customer engagement and behavior. Apply it to all of the email types mentioned in this post, and you’ll see results much faster than you anticipated.

What Is The Best Time To Send Transactional Emails?

When someone says “transactional email”, he’s referring to emails that accompany, you guessed it, a transaction. This may be an abandoned cart notification, an order receipt, or a self-help email that instructs the customer about how to reset his password.

They seem self-explanatory, you send them out as soon as a customer interacts with your business.

Since marketers place such a high value on open rates by the day, it’s no surprise that interaction ranks first among the reasons for sending transactional emails. It makes sense, an enthusiastic consumer is more likely to remain loyal to your brand.

When trying to engage, keep, and convert a potential customer, it’s easy to go overboard. The ‘everything goes’ method can lead to companies coming across as overbearing and scaring away customers with emails sent too quickly or too often.

When trying to engage, keep, and convert a potential customer, it’s easy to go overboard. The ‘everything goes’ method can lead to companies coming across as overbearing and scaring away customers with emails sent too quickly or too often.

Sending a “thank you for your order” email as soon as a customer makes a purchase should be a common procedure. The same can be said for the timing of a password reset email. The abandoned cart, on the other hand, can be left alone for a while.

What Is The Best Time To Send Welcome Emails?

Making a good first impression can be difficult. It’s even more difficult if you work in a cutthroat, competitive industry that doesn’t tolerate mistakes.

The silver lining is that welcome emails have some of the highest open rates of any form of an email. Here, the default 15-25 percent becomes a whopping 50 percent. They are 86 percent more effective than newsletters, according to Marketing Sherpa.

It’s recommended that you follow the three-step protocol for welcome emails to perform effectively:

  • Send out your first welcome email as soon as the prospect signs up for your newsletter or service. Since your brand is still fresh in his mind, you must take advantage of this moment.
  • Depending on whether the prospect has made a purchase after receiving the initial email, you can either follow up with a second one from the welcoming email series or use the transactional email if the sale has already been made.
  • The prospect’s inbox should receive the third and final welcoming email about two days after the first one. You ensure that he receives the expected message and finally turns into a customer by including the required material and submitting it at a later time.

Wrapping Up

The most important takeaway is that when it comes to the so-called “right moment” to send out emails, there is no one-size-fits-all solution. 

Several factors influence the best time schedule for your brand, including the type of company you have, the actions of your customers, and the product/service you provide.

Invest in A/B assessment tools instead of testing without having resources. Point in the right direction so that your newsletter gets opened if you send it out on a Tuesday morning or a Friday evening. You’ll be able to find the right time to submit email campaigns even more quickly this way.

At Optimite, we know that building a strong company doesn’t happen overnight. We’re here to be your support along the way, offering our products and services to help you on your journey.

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