Best Design Ideas For Christmas Email Marketing Campaigns + Christmas Email Template Examples

Are you ready for the holiday email marketing season? It’s almost here, and we’re getting excited.

The holiday season is a great time to show your customers that you care. So make sure they see all of those wonderful deals and gifts in store for them this coming year with a holiday Christmas email marketing campaign!

We have already talked about the major strategies and ideas for Cyber Monday and Black Friday. You know what comes next, Christmas!

Christmas Holiday Season

Did You Know?

A recent study by Statista shows the average amount spent on Christmas gifts in America is $752.

The best way to make the best of the Christmas holiday season is by generating revenue and focusing on company growth with a little help from email marketing. 

And the end of the year is definitely a great time to maximize your email marketing efforts. During this holiday season, people are feeling generous, shopping like nuts, and exchanging gifts with friends & their loved ones. This means you could be getting some major sales if you play it right.

But how will you make your revenue shoot up the stars if already countless brands are gonna fight in the same arena? 

Explore these different & successful design ideas for your Christmas email campaigns that will help you beat the crowd & competitors.

Before You Begin

Before you start with strategizing or designing a Christmas Email Marketing Campaign, make sure you ask yourself the following questions to gather relevant information which will act as an integral part of creating successful Christmas email campaigns for your brand.

Begin by analyzing what worked for you last year! By doing this you’ll be able to clarify the answer to the following questions.

  • What products were the most popular for your brand last Christmas? You may want to incorporate them again this year as well for your Christmas email marketing campaign.
  • Which promotion performed the best for your brand. Run a similar promotion or modify it to make the Christmas email marketing campaign even better.
  • Which customer group brought you the most conversion rate? Modify your Christmas email campaigns to focus more on these groups.
  • Which Christmas campaign didn’t work well or failed completely? Avoid them or revamp them!
  • What were your customer’s purchasing habits during this year’s Cyber Monday & Black Friday? This will give you a rough idea of what to expect for the rest of the holiday season.

These are important questions that need to be answered for this year’s marketing decisions. The answers will help you as a marketer create a more successful campaign and increase your chances of success.

Don’t forget how everything has evolved after the heavy impact of Covid-19 on how everything works, especially people’s shopping habits! Many individuals have started to avoid visiting the physical stores as a whole & prefer online shopping instead now. And this number keeps on increasing as each year passes.

Did You Know? As per MailerLite,

The total number of orders per e-shop has increased by a whopping 67.34% since February 2020!

Design Ideas For Christmas Email Marketing Campaigns With Examples

esign Ideas For Christmas Email Marketing Campaigns

Marketing is difficult, and even the best brands can make mistakes. But with so many design ideas available for holiday email campaigns there’s no reason to get stuck!

It’s important you keep in mind that every brand has different features and needs, so don’t be afraid of experimenting with new designs or formats!

The more focused and tailor-made a campaign, the better. There is a myriad of design ideas that work for different brands. It’s important to keep in mind the strategy you want your campaign according to your target audience.

Christmas email designs work best when they revolve around what’s important to your audience’s interests or needs in order for this strategy to not only make sense but also resonate well among their interests, purchase history, or demographic groupings.

The more focused on your audience and how they communicate online you’ll be able to deliver differently or uniquely than other companies do via email campaigns. This can make all difference when launching new products or promoting your brand during these hectic holiday times.

Let’s get started.

Product Promotion

Product Promotion


Discount/Offers email

A Compelling Email Copy

A Compelling Email Copy


Urgency emails


Scarcity email

Free Shipping

Free Shipping email


GIFS! email

Gift Guide

Gift Guide email

Choose Classy Colors Instead

Choose Classy Colors Instead

Motivate Donations

Motivate Donations

Thank You 

Thank You email

Delivery Date

Delivery Date email

Before You Go

Get ready for the holiday season to commence in full swing when the emails begin. From Thanksgiving to New Year’s Day, make sure all your holiday email marketing campaigns are laid out in advance.

We hope you have been able to draw inspiration through our article full of successful Christmas email marketing designs along with their respective examples.

Just remember to start building interest way before Christmas, send them offers they won’t be able to refuse, and lastly, don’t forget to thank them & reward them afterward.

And never don’t underestimate the power of a good email for the holiday season!

At Optimite, we know that building a strong company doesn’t happen overnight. We’re here to be your support along the way, offering our products and services to help you on your journey.

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