Email Typography, Top 3 Ultimate Type Of Fonts, And How To Choose The Best Font For Your Brand

Email typography is an integral part of crafting successful marketing messages, from newsletters to promo codes sent via promotional blasts – always take into account how different typefaces will make them stand out visually before sending them off. 

So we’ve compiled all these tips and tricks that will help you choose the best fonts for email branding so you don’t waste any time picking out what works with each individual product.

What are the elements of email typography you need to consider when selecting the best email font?

  • Size
  • Color Contrast
  • Hierarchy 
  • Leading – space between lines of text
  • Kerning – space between individual characters
  • White space/Negative Space – space between two elements in a composition
  • Serif vs. Sans Serif
  • Whether to use Web-fonts
  • Font Families
  • Use Decisive Contrast when selecting two fonts
Email Typography | Source:

What are the elements to look at when choosing email typography style?

Email typography will play an essential role in your brand image and in connecting with your subscribers when it comes to email marketing. You have to choose a font that will reflect your brand, aesthetic, and type.

For example, try to avoid novelty fonts when you have a formal and severe message. 

Company Branding

This will make or break your subscribers. You have to choose a font that will reflect your brand, aesthetic, and type.

Note: Avoid novelty fonts when you have a formal and severe message.


Your font should be clear and legible. Look for the spacing between the letters. Your font in the message should be able to scan and fit on all the devices. 


Craft an email with fonts that are neutral and blend with all the other aspects of the email. You should never let your audience go away from your calls-to-action or essential links.

Explaining the Email Typography Fonts

When it comes to choosing the best email typography font, there are a number of criteria that should be considered before choosing email fonts. There is no single typeface in existence that will provide an ideal solution for every situation because all fonts have their strengths and weaknesses.

Let’s check the 3 main email typography fonts – Web Safe Fonts, Web Fonts, and Monospace Fonts.

Web Safe Fonts

We also know Web Safe fonts as standard fonts or cross-platform fonts. Web Safe fonts are those fonts that are used globally in all devices and email campaigns. 

Web Safe fonts are classified into two types – Serif or Sans-serif. ‘Serif’ implies a bit tail at the end-tip of every letter, whereas ‘sans-serif’ implies ‘without a tail’.


Accessibility – A Web Safe font is the best email font for your email font to show what exactly you want to show. Since your font is present on your computer, it will help the email to load and function at a much faster rate and work as a professional font for emails.


It leaves significantly less originality when it comes to Web Safe Font. It is being used in almost all marketing emails and websites. 

Now that you’ve understood the basics of email typography and email fonts, explore the various collection of Web Safe fonts and choose your desired email fonts from below.

Web Safe Fonts | Source:
  • Georgia

Georgia has been used for screen display since its origin. Sometimes for online newspapers & magazines. 

  • Times New Roman

We can find this font in printed publications like books and newspapers as it is both classical and practical. It’s suitable for academic purposes, but not for screens and is outdated.

  • Palatino

It is famous for its elegance & sophistication. For reading long passages, and is used in many books.

  • Verdana

Verdana is the font when we want high readability. It has been designed specifically for on-screen text. Easy to read, simple, and useful for the on-screen purpose. 

  • Trebuchet MS

If you are using Trebuchet MS, you can get a decorative & artistic feel with its curvy attributes. An established Web Safe font that will be adding style to your text. 

  • Arial 

Famous for being contemporary, modest, and versatile. We can find this font on any online documents or printed magazines, reports, etc. Common and widely used in every computer font and has been overused. 

  • Arial Black

It is the bold version of the Arial font. 

  • Tahoma

Highly versatile & used for screens. Highly readable with any font size.

  • Comic Sans MS

Dyslexic people can get a benefit from this font as each letter is different from the others. It is not that attractive but using this can be playful. 

  • Lucida

It can be highly effective with each print and on-screen report. Classic & sophisticated.

  • Impact

Used for headlines, taglines, or any short combination of words.

Web Fonts

Web Fonts are made and licensed for a website like Google Sans and Roboto. These remain the most trusted ones when used in email design for HTML emails as the intended font will show on the recipient’s service provider if compatible with their webmail settings, but you have to make sure they know what your webmail is using. 

If it isn’t, then recipients may see different fonts that aren’t the default ones from their own providers or other random defaults should be chosen instead of these two popular options.


You have the freedom to choose any attractive font that will show your brand image, shows personality, and adds a great brand experience. 


The main disadvantage is it can’t be used everywhere and only work correctly with certain email providers. 

Monospace Fonts

Monospace fonts are known for their typewriter fonts. The letters and characters occupy a fixed horizontal space.


They add minimalism to your emails.


Words take up extra space as a result of the fixed character dimension. It is not appropriate for long passages or blocks of text. Plus, they don’t show for all email providers.

Email Fonts | Source:


When it involves selecting the most effective font for your emails, we have two suggestions. The first is a Web Safe Font that will suit your brand and be legible on all devices. It may not reflect exactly what you’re looking for but at least everyone can read it.

Your second choice would be one of our many web fonts which are perfect if they work with your branding and get across everything you want them to say effectively without any worries about compatibility issues – just make sure to set a Web Safe Fall-Back Font as a backup available in case something doesn’t load correctly!

You should always be looking for new and improved fonts. There are a number of ways to make your marketing emails more compelling, but never overlook the power that email typography has on them!

Certain fonts can help your email resonate with the brand through email typography styles. Find them and work your way around them. It’s time to grow from what you’ve learned and opt for a better font or transform your current one for sending your subscribers the most well-styled & designed emails that they’ll love.

If by any chance you’re still confused with the whole email typography process or unable to create the emails that your subscribers love. No need to worry! Optimite is here to offer expert recommendations & affordable solutions for complex email problems whether it’s email design, development, or production. They’ve been doing it for a while to help entrepreneurs and business owners expand their desired aspects with the help of email design and development services. Basically, we save your time, resources and give you more space to focus on growing your clients and making them happy.

Reach out to our team and get your email marketing designs outsourced starting from today!

At Optimite, we know that building a strong company doesn’t happen overnight. We’re here to be your support along the way, offering our products and services to help you on your journey.

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