6 Good Reasons Why Your Business Should Outsource Email Marketing And Production in 2021

Should businesses outsource email? A very popular question. Even though email marketing has become the go-to cost-effective marketing strategy to create brand value. But when it comes to email development and marketing, a lot of marketers are wary about outsourcing their work. They’re worried about losing their personal connection with the customer. And end up sacrificing quality for speed. What they miss is a variety of new opportunities. That connects them with their target audience and increases brand awareness.

The global market size of outsourced services in 2018 is at $85.6 billion. (Statista)

Is your business experiencing certain challenges?

This blog post will help you explore whether you should outsource your email production. And why you might want to consider this option. 

Why do businesses prefer to outsource email?

The following are the most common reasons for companies to outsource. (As per Deloitte, 2016)

  • 59% – Reduce or control costs ❌
  • 57% – Focus on core functions πŸ‘†
  • 47% – Solve capacity issues πŸ“²
  • 28% – Gain access to expert talent and knowledge πŸ’―
  • 17% – Accelerate organisational transformation 🏒

65% of the firms that have outsourced in 2017 would likely continue to do so. (Outsourcing Insight)

Outsource Email | Source: business2community.com

Outsourcing email production is cost-effective for keeping your marketing budget on track

Email outsourcing can be cost-effective to keep your marketing budget on track. Helps you keep up with the latest trends. Without compromising on the quality in email marketing

You may not realize it but email outsourcing is actually cheaper. Cheaper than maintaining an internal team. By outsourcing this process you’ll save time as well as money. Outsourced email campaigns can be an effective tool. Allowing companies to save time and generate efficient leads.

You can focus on other aspects of your business (product development and customer service)

Outsourcing Email Development & Marketing | Source: arthurgrand.com

Outsourcing your email production provides accurate insight into consumer behavior patterns.
This information at the right moments can increase company growth. Small businesses or startups can use this information to focus on customers & sales. It gives them an edge over competitors who focus on only these two factors of their company.

Outsourcing will free up time for you to work on company strategy and manage employees

Outsource Email Production | Source: clutch.co

Outsourcing will give you more control over managing clients.

New ideas for strategic projects will meet organizational goals and overseeing employee management.

Outsourcing email marketing will allow small businesses to focus on strategic work. And generate revenue with potential clients who may not be in our geographic region.

Business process outsourcing helps you increase your company’s profitability and competitiveness. And also assist in freeing up resources.

You don’t have to worry about technical difficulties when outsourcing email production because they are experts in their field and know how to handle any situation that might arise

It’s a good idea for businesses to be successful through email marketing. But lack the knowledge of what they’re doing. And aren’t sure how much time it’ll take up to outsource email development & marketing.

You can rest easy knowing that whatever happens will not affect anything. An expert in the subject matter will handle everything from start to finish (and back again)!

When it comes to any technical difficulties while outsourcing your email marketing production. They tackle any issues with high experience with countless resources at their disposal. This makes them cost-effective and beneficial for the e-commerce industry.

Email specialists have years of experience in creating content that resonates with customers

Outsourcing your email production can help you stay ahead of competitors. And make sure that each campaign is as effective as possible. Email marketing specialists are experts in the art of crafting messages. They increase the engagement of their target audiences. They also deliver personalized and engaging emails. Can be a challenge to pull off, but these professionals have mastered it. 

Email marketing specialists spend years honing their skills at sending email campaigns. Now they know exactly what words work best for which audience or demographic segment. It’s the perfect avenue for engaging potential consumers. This can be a valuable strategy for small businesses to outsource email marketing

Email specialists understand the latest trends in digital marketing and how they affect conversion rates

Outsourcing your email production can help you keep on top of the latest trends in marketing. Your outsource email specialists have a deep understanding of how online trends work. They affect conversions on websites and generate leads from new site visitors. Their creative content strategies are to maximize engagement.

They are experts in the latest trends of digital marketing and conversion rates. They can work their magic with a few clicks & words. Their expertise is a valuable asset. It increases brand awareness and generating leads by driving website traffic. They study their target audience to make connections. Those connections are with people who are most likely interested.

As per Clutch,

Businesses with 50 or fewer employees (29%) are less likely to outsource compared to businesses with more than 50 employees (66%). Smaller businesses can consider alternate, more cost-effective options for outsourcing, such as freelancers.

Outsource Email | Source: clutch.co


Outsourced email marketing & development has become the superior online go-to strategy. Especially marketing agencies & the e-commerce industries. We have so many tools at our disposal. They make it simpler for an agency with authentic expertise to do all the work by outsourcing. The process of outsourcing avoids making it difficult for businesses with limited resources.

Outsourcing this process has become popular among marketers. They get more value without paying higher rates than necessary. Your business could also grow from outsourcing!

At Optimite, we know that building a strong company doesn’t happen overnight. We’re here to be your support along the way, offering our products and services to help you on your journey.

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