10 Email Segmentation Strategies For Successful Email Marketing

No matter how carefully you craft your email, there is no guarantee that it will be received in the inbox. Sometimes a single recipient opens up an email and inadvertently sends it to their entire company or group of friends with one click! 

This can result in unnecessary chatter among people who don’t know each other and may not want to hear from others at all.

The solution? Email segmentation. Break down large groups into smaller ones by different segment criteria. So they are more likely to receive individualized emails tailored for them specifically.

Whether you create segmented lists or not. Everybody knows how useful email segmentation strategies are! And you only get to see the real benefits once you adopt a pattern of implementing email marketing segmentation strategies for your emails. 

What is Email Segmentation?

Email segmentation may seem like a daunting task, but it can be broken down to its most basic form. The first step when setting up an email campaign is deciding on your target audience and the message you would like them to receive.

What is Email Segmentation?

Email Segmentation | fourweekmba.com

Email campaigns are one of the most popular forms of marketing today. Many people have tried their hand at creating these messages in different ways with varying degrees of success. Emailing segments allow marketers to send out targeted content.

This content should resonate more deeply with customers because they feel as if someone has taken the time (and invested resources) into understanding what matters for them specifically by looking beyond generalized data points such as gender or age group alone.

Things To Consider While Making An Email Segmentation List 

  • Keep it simple
  • Understand your audience in-depth
  • Don’t ask too much from your subscribers
  • Combine conditions for more precise segments
  • Let some dynamic content save your time
  • Monitor performance 

How Does Email Segmentation Benefit Businesses?

How Does Email Segmentation Benefit Businesses?

Email Segmentation | Source: www.getvero.com

  • Better performing email marketing campaigns 
  • Improved deliverability
  • Building stronger customer relationships
  • In-depth knowledge about your audience

Email segmentation is important for maximizing the success of your marketing campaigns. When you send one type of email to everyone on your list, it’s more likely that some recipients will be more engaged than others. 

These differing levels may lead a few people to unsubscribe from future communications. Because they feel like their inboxes are being clogged with irrelevant content.

While other users might not mind and actually enjoy reading about different topics, in turn, depending on what types of emails show up when they check their accounts each day or week! 

This makes sense because we all have our own individual opinions and preferences anyway. This means we’re probably going to end up liking certain things better than others no matter where those choices come from. Even if it isn’t always something predictable!

Another benefit to email segmentation is being able to target specific groups with tailored messages. It also allows a more controlled and personalized experience for each customer which will make them feel valued because they know their needs are taken into account by the company who sent them! 

10 Email Segmentation Strategies

Demographics Data

Segmenting by demographics is the easiest place to start. This factor includes age, sex, marital status, family status & income.

Psychographic Characteristics 

This segmentation level is next to the demographics, you consider all the psychological factors that might motivate consumer behavior. These include interests, values & lifestyle.

Geographical Location

This is the go-to strategy for brands that have an international audience. You will segment contacts by their country, region, town, time zone, language, zip code, etc. Some are stated below.

  • Time-based email messages
  • Advertising regional promotions
  • Live webinar or AMA invitations
  • Personalized travel directions
  • Where a customer shops
  • Location-specific content

Contact Behavior

The actions taken by your audience will offer clues regarding their exact interest in what your company has to offer. You can segment contact behavior by these factors:

  • Email metrics (open rates and clickthrough)
  • Website engagement
  • Purchase history & cart abandonment
  • Product/Service usage

Email Activity

Segmenting your audience by their email activity is a very smart move. You can segment this strategy by:

  • Subscriber engagement
  • The king of devices being used by your audience

Customer Type

Someone who has been a loyal customer to your brand will expect a different kind of tone and offers from your end from someone who has just newly come across it. You can segment customer types by tailoring campaigns as per their stage in their journey as a customer. 

  • New subscribers who are yet to buy 
  • First-timers
  • Long-term loyal customers
  • Leads that have been quiet for sometime

Customer Engagement

Separate those customers that are actively connected and those who come to life every once in a while. Support your long-term customers with offers and your inactive customers with relevant content that may be of value to them.

Acquisition Source

Make your segments more precise by considering how they got introduced to your brand. This can be used to materialize where your customer’s interest lies and target it accordingly.

Purchase History

Apart from your audience’s interest, the purchase history is another essential aspect that can be used to segment. You can identify their behavior patterns for purchasing and tailor email marketing campaigns specifically to make them keep coming back to you since you will be clear with what they want.

You can assess how much they spend and how often, if they have a product they regularly buy then you can set reminder emails and offer discounts to fit your audience’s budget.

Satisfaction Level of Your Customer

You can use your feedback data shared by your clients that have bought your goods or services and with that feedback you can categorize your segmentation as per their satisfaction level.


There are a million ways to improve your email segmentation process. But these 10 effective segmentation strategies have seemed to work out really well for us. The more you segment, the more targeted your audience will be. But don’t forget to get fully into this process once you’ve started your email marketing campaign.

Email list segmentation

Email Segmentation | Source: https://blog.hubspot.com/

Mailchimp’s user data reflects a total of 14.37% more opens from segmented campaigns in comparison to non-segmented email campaigns. And 64.78% more clicks! This is something that we should pay attention to. All brands and businesses can leverage this piece of information. And make their emails better and custom-made for your audience.

You can take care of the whole email list segmentation process in-house. Or what you could do is hire an email marketing agency that will look after all your email requirements! Like Optimite – they make email solutions fast, simple and affordable.

Optimite is a design and development agency that is an expert in making good emails easily accessible & less complicated. If you’re looking for someone to send your emails to you and expect any returns – Optimite will be your only right choice.

At Optimite, we know that building a strong company doesn’t happen overnight. We’re here to be your support along the way, offering our products and services to help you on your journey.

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